These are two of six portraits taken for ATIC for their UAE campaign to recruit Emiratis into a new education course focusing on semiconductor technology.
The campaign reached every corner of the UAE through print and digital advertising, ending with a student roadshow which reached out to students and their parents in Abu Dhabi, Al Ain, Dubai, Sharjah, Fujairah and Ras Al Khaimah. The campaign was so successful that it resulted in ATIC receiving four times the required number of applications.
Writer / Creative Director: Simon Impey
Photography: Simon Impey
