Writer / Creative Director / Film Director
Twenty-five exciting years working internationally, creating award-winning TV commercials, documentaries, corporate films, advertising, photography and books, setting up and running businesses in London and Abu Dhabi, winning new business, building brands, helping change laws and lives whilst working with and learning from the best.
Career Highlights
Proud to be part of the team that produced the award-winning campaign to bring home Bahrain’s first ever Cannes Lion to Memac Ogilvy.
Wrote and directed viral TVC to launch YAS Mall in Abu Dhabi featuring F1 World Champions Infiniti Red Bull Racing team. Six week prior to the mall opening the film had truly gone viral with over 1,800,000 hits on YouTube.
Member of the steering group for London Week of Peace with representatives of The Mayor of London office, The Metropolitan Police and members of different faith organizations to help prevent knife crime and peace across London.
Co-wrote and directed a campaign for The Mayor of London to raise awareness amongst 24-18 year olds of the importance of registering to vote. The campaign saw the amount of eligible voters between the ages of 24-18 grow from 8 percent to 29 percent.
Conceived, co-developed and photographed the award-winning book ‘Best of British Fish’ helping raise the awareness of the plight of the British Fishing Industry and 40,000 pounds for Royal National Mission for Deep Sea Fishermen.
Co-wrote and produced an award-winning charity film for ECPAT (End Child Prostitution, Pornography and Trafficking). Directed by Tony Kaye, ‘The Salesman’ became fundamental to the amendment of the Register of Sex Offenders Act.
At Leo Burnett co-wrote and produced the award-winning Nursing Recruitment campaign which became the COI’s most effective direct response campaign recording over 90,000 responses in six weeks. The campaign won a D&AD pencil for craft.
My photographs have been exhibited in London, Dubai and Bahrain.
My work has taken me to: Bahrain, Barbados, Czech Republic, France, Germany, Hungary, Ireland, Italy, Kenya, Netherlands, Norway, Oman, Peru, Qatar, Saudi Arabia, Scotland, Seychelles, Spain, South Africa, South Korea, UAE, Ukraine and the USA.
Contact: simon@simonjamesimpey.com
