To launch ADEC’s 10-year strategic plan, which aspires to build the highest quality education system
in Abu Dhabi, a series of press, poster, digital and bus advertisements were created and showcased
throughout Abu Dhabi.
The campaign was aimed at welcoming back students, parents and teachers after the summer holiday
and to drive them to ADEC’s website where they were informed of the positive changes that are taking
place in Abu Dhabi’s education system.
Writer / Creative Director: Simon Impey
