Safety First 'Somebody I Know'

Safety First is Oman’s leading not for profit, road safety organisation. They seek to contribute to the future prosperity of Oman by making its roads a safer place for all road users. Working with the Government and numerous societal stakeholders, Safety First are committed to developing and implementing long-term awareness campaigns that will put an end to dangerous road behaviour.   This film was used to launch the initiative and was broadcast at half-time of the Oman v Australia World Cup Qualifier in June 2012 to a stadium of 28,000 fans, while simultaneously being broadcast on various digital platforms.