These photographers were shot for Abu Dhabi Media's launched of Pink October, a month-long breast cancer awareness initiative. Running across all of their media platforms, from press to digital, TV to a micro-site. Key spokespeople made up of celebrities, cancer survivors and politicians and statesmen all gave up their time to contribute to this essential campaign, and to encourage awareness.
The campaign was so successful that it drove 29.000 women to register for check ups.
Writer / Photographer: Simon Impey
